자라 기업분석,자라경영전략(strategy)example(사례) ,자라 패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,exa…
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작성일 20-04-24 12:59
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Download : [2000원] 자라 기업분석,자라경영전략사례,자라 패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p.pptx
_SLIDE_1_
ZARA
1
_SLIDE_2_
Outline
Introduction of Zara
International Market
STP Strategy
4P Analysis
Customer Relationship Management
Competitors MANGO, UNIQLO
Weakness and Threat
Problem & Suggestion
2
_SLIDE_3_
Introduction of Zara
3
A Spanish clothing and accessories retailer
founded in 1975
Advanced to Korean market in 2008
Fast Fashion production to low cost
Just two weeks to develop
a new product and get it to stores
Zero advertising to invest
in opening new stores instead
→ 80%: opening new stores
→ 10%: facilities
→ 10%: maintenance cost
_SLIDE_4_
International Market
4
1839 Zara stores in 86 countries(2013.10.31)
Ex) Egypt, India, Germany, USA, Peru, etc
First overseas market Portugal in 1988
Second overseas market USA in 1989
Direct export merchandise to each countries to save the time
_SLIDE_5_
STP Strategy
Women Seeking fast fashion with design that is reflecte…(省略)
자라 기업분석,자라경영전략(strategy)example(사례) ,자라 패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,example(사례) 분석,swot,stp,4p
자라 기업분석,자라경영전략(strategy)example(사례) ,자라 패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,example(사례) 분석,swot,stp,4p
Download : [2000원] 자라 기업분석,자라경영전략사례,자라 패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p.pptx( 13 )
자라 기업분석,자라경영전략사례,자라 패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p , 자라 기업분석,자라경영전략사례,자라 패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p경영경제레포트 , 자라 기업 자라경영전략사례 자라 패션마케팅 브랜드마케팅 서비스마케팅 글로벌경영 사례 swot stp p
레포트/경영경제
자라,기업,자라경영전략사례,자라,패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례,swot,stp,p,경영경제,레포트
설명
순서
![[2000원]%20자라%20기업분석,자라경영전략사례,자라%20패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p_pptx_01.gif](http://www.allreport.co.kr/View/%5B2000%EC%9B%90%5D%20%EC%9E%90%EB%9D%BC%20%EA%B8%B0%EC%97%85%EB%B6%84%EC%84%9D,%EC%9E%90%EB%9D%BC%EA%B2%BD%EC%98%81%EC%A0%84%EB%9E%B5%EC%82%AC%EB%A1%80,%EC%9E%90%EB%9D%BC%20%ED%8C%A8%EC%85%98%EB%A7%88%EC%BC%80%ED%8C%85,%EB%B8%8C%EB%9E%9C%EB%93%9C%EB%A7%88%EC%BC%80%ED%8C%85,%EC%84%9C%EB%B9%84%EC%8A%A4%EB%A7%88%EC%BC%80%ED%8C%85,%EA%B8%80%EB%A1%9C%EB%B2%8C%EA%B2%BD%EC%98%81,%EC%82%AC%EB%A1%80%EB%B6%84%EC%84%9D,swot,stp,4p_pptx_01.gif)
![[2000원]%20자라%20기업분석,자라경영전략사례,자라%20패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p_pptx_02.gif](http://www.allreport.co.kr/View/%5B2000%EC%9B%90%5D%20%EC%9E%90%EB%9D%BC%20%EA%B8%B0%EC%97%85%EB%B6%84%EC%84%9D,%EC%9E%90%EB%9D%BC%EA%B2%BD%EC%98%81%EC%A0%84%EB%9E%B5%EC%82%AC%EB%A1%80,%EC%9E%90%EB%9D%BC%20%ED%8C%A8%EC%85%98%EB%A7%88%EC%BC%80%ED%8C%85,%EB%B8%8C%EB%9E%9C%EB%93%9C%EB%A7%88%EC%BC%80%ED%8C%85,%EC%84%9C%EB%B9%84%EC%8A%A4%EB%A7%88%EC%BC%80%ED%8C%85,%EA%B8%80%EB%A1%9C%EB%B2%8C%EA%B2%BD%EC%98%81,%EC%82%AC%EB%A1%80%EB%B6%84%EC%84%9D,swot,stp,4p_pptx_02.gif)
![[2000원]%20자라%20기업분석,자라경영전략사례,자라%20패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p_pptx_03.gif](http://www.allreport.co.kr/View/%5B2000%EC%9B%90%5D%20%EC%9E%90%EB%9D%BC%20%EA%B8%B0%EC%97%85%EB%B6%84%EC%84%9D,%EC%9E%90%EB%9D%BC%EA%B2%BD%EC%98%81%EC%A0%84%EB%9E%B5%EC%82%AC%EB%A1%80,%EC%9E%90%EB%9D%BC%20%ED%8C%A8%EC%85%98%EB%A7%88%EC%BC%80%ED%8C%85,%EB%B8%8C%EB%9E%9C%EB%93%9C%EB%A7%88%EC%BC%80%ED%8C%85,%EC%84%9C%EB%B9%84%EC%8A%A4%EB%A7%88%EC%BC%80%ED%8C%85,%EA%B8%80%EB%A1%9C%EB%B2%8C%EA%B2%BD%EC%98%81,%EC%82%AC%EB%A1%80%EB%B6%84%EC%84%9D,swot,stp,4p_pptx_03.gif)
![[2000원]%20자라%20기업분석,자라경영전략사례,자라%20패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p_pptx_04.gif](http://www.allreport.co.kr/View/%5B2000%EC%9B%90%5D%20%EC%9E%90%EB%9D%BC%20%EA%B8%B0%EC%97%85%EB%B6%84%EC%84%9D,%EC%9E%90%EB%9D%BC%EA%B2%BD%EC%98%81%EC%A0%84%EB%9E%B5%EC%82%AC%EB%A1%80,%EC%9E%90%EB%9D%BC%20%ED%8C%A8%EC%85%98%EB%A7%88%EC%BC%80%ED%8C%85,%EB%B8%8C%EB%9E%9C%EB%93%9C%EB%A7%88%EC%BC%80%ED%8C%85,%EC%84%9C%EB%B9%84%EC%8A%A4%EB%A7%88%EC%BC%80%ED%8C%85,%EA%B8%80%EB%A1%9C%EB%B2%8C%EA%B2%BD%EC%98%81,%EC%82%AC%EB%A1%80%EB%B6%84%EC%84%9D,swot,stp,4p_pptx_04.gif)
![[2000원]%20자라%20기업분석,자라경영전략사례,자라%20패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p_pptx_05.gif](http://www.allreport.co.kr/View/%5B2000%EC%9B%90%5D%20%EC%9E%90%EB%9D%BC%20%EA%B8%B0%EC%97%85%EB%B6%84%EC%84%9D,%EC%9E%90%EB%9D%BC%EA%B2%BD%EC%98%81%EC%A0%84%EB%9E%B5%EC%82%AC%EB%A1%80,%EC%9E%90%EB%9D%BC%20%ED%8C%A8%EC%85%98%EB%A7%88%EC%BC%80%ED%8C%85,%EB%B8%8C%EB%9E%9C%EB%93%9C%EB%A7%88%EC%BC%80%ED%8C%85,%EC%84%9C%EB%B9%84%EC%8A%A4%EB%A7%88%EC%BC%80%ED%8C%85,%EA%B8%80%EB%A1%9C%EB%B2%8C%EA%B2%BD%EC%98%81,%EC%82%AC%EB%A1%80%EB%B6%84%EC%84%9D,swot,stp,4p_pptx_05.gif)
![[2000원]%20자라%20기업분석,자라경영전략사례,자라%20패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p_pptx_06.gif](http://www.allreport.co.kr/View/%5B2000%EC%9B%90%5D%20%EC%9E%90%EB%9D%BC%20%EA%B8%B0%EC%97%85%EB%B6%84%EC%84%9D,%EC%9E%90%EB%9D%BC%EA%B2%BD%EC%98%81%EC%A0%84%EB%9E%B5%EC%82%AC%EB%A1%80,%EC%9E%90%EB%9D%BC%20%ED%8C%A8%EC%85%98%EB%A7%88%EC%BC%80%ED%8C%85,%EB%B8%8C%EB%9E%9C%EB%93%9C%EB%A7%88%EC%BC%80%ED%8C%85,%EC%84%9C%EB%B9%84%EC%8A%A4%EB%A7%88%EC%BC%80%ED%8C%85,%EA%B8%80%EB%A1%9C%EB%B2%8C%EA%B2%BD%EC%98%81,%EC%82%AC%EB%A1%80%EB%B6%84%EC%84%9D,swot,stp,4p_pptx_06.gif)
다.
