GM,자동차시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,事例(사례),swot,stp,4p
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작성일 20-11-03 13:11본문
Download : GM,자동차시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.ppt
GM,자동차시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p , GM,자동차시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p경영경제레포트 , GM 자동차시장 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례 swot stp p
GM,자동차시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,p,경영경제,레포트
순서
CONTENTS
Introduction
Problem
Solution (Web service, E-vis)
GM’s current situation
Recommendation
Introduction General Motors
The World`s Largest Automaker
With Ford Motor, DaimlerChrysler, Big 3 automaker in USA.
Founded in 1908 (sales leader for 76 years)
Headquarters in Detroit.
Current CEO is Richard Wagoner, Jr.
2006 Sales volume
Rank
Company
Sales volume
1
GM
8.38
2
TOYOTA
8.12
3
FORD
6.20
4
VOLKSWAGEN
5.24
5
DAIMLERCHRYSLER
4.85
6...
CONTENTS
Introduction
Problem
Solution (Web service, E-vis)
GM’s current situation
Recommendation
Introduction General Motors
The World`s Largest Automaker
With Ford Motor, DaimlerChrysler, Big 3 automaker in USA.
Founded in 1908 (sales leader for 76 years)
Headquarters in Detroit.
Current CEO is Richard Wagoner, Jr.
2006 Sales volume
Rank
Company
Sales volume
1
GM
8.38
2
TOYOTA
8.12
3
FORD
6.20
4
VOLKSWAGEN
5.24
5
DAIMLERCHRYSLER
4.85
6
HYUNDAI KIA
3.69
7
NISSAN
3.59
8
PSA
3.39
9
HONDA
3.36
10
RENAULT
2.53
(million)
GM’s Products
Multi-national company : GM
GM manufactures its cars and trucks in 33 countries and employees about 284,000 people around the world.
Problem & Solution
Problem
Too wide
expansion
Communication
time & cost
Compatibility
of software
Difficulty in
management
The company had more than 30 plants worldwide and retools them on an average of every seven or eight years.
P…(생략(省略))
설명
레포트/경영경제
GM,자동차시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,事例(사례),swot,stp,4p
GM,자동차시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,事例(사례),swot,stp,4p
Download : GM,자동차시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.ppt( 38 )
다.