블루클럽,블루클럽마케팅전략(strategy),블루클럽기업분석,블루클럽전략(strategy),미용실전략(strategy),남성미…
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작성일 22-02-18 21:13본문
Download : 블루클럽,블루클럽마케팅전략,블루클럽기업분석,블루클럽전략,미용실전략,남성미용실,블루클럽영문마케팅,블루클럽영어마케팅.pptx
블루클럽,블루클럽마케팅전략,블루클럽기업,블루클럽전략,미용실전략,남성미용실,블루클럽영문마케팅,블루클럽영어마케팅,경영경제,레포트
블루클럽,블루클럽마케팅전략(strategy),블루클럽기업분석,블루클럽전략(strategy),미용실전략(strategy),남성미용실,블루클럽영문마케팅,블루클럽영어마케팅
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BLUE CLUB “ Men’s Beauty Shop “
BRAND MANAGEMENT
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CONTENTS
Intro
Why BLUE CLUB failed
1 . SERVICE
1) Self-Shampoo System
2) CRM
3) TRADE-OFF
2. PUBLIC RELATIONSHIP
3. FRANCHISEE MAMAGEMENT
1) STANDARDIZATION OF HAIRSTYLE
2) STANDARD OF FRANCHISEE
Solution
1. Original Blue Club
2. Blue Club Premium
1) Skill variety
2) Reservation & Customer choice
3) PRICE
4) CRM
5) PROMOTION
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INTRO
1998.06 opening the first beauty shop for “men”
Only beauty shop approved as venture company in beauty industry
Recorded on Guinness book( the largest franchise in shortest time)
Over 910 shops in Korea
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Why BLUE CLUB failed
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Why BLUE CLUB failed
What is the Problem
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What is the problem
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PROBLEM 1 . SERVICE
1) Self-Shampoo System
Customer feels it as “Satisfying Service”
NOT as “Awkward Service”
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PROBLEM 1 . SERVICE
2) CRM
Need to manage relati…(drop)
레포트/경영경제
Download : 블루클럽,블루클럽마케팅전략,블루클럽기업분석,블루클럽전략,미용실전략,남성미용실,블루클럽영문마케팅,블루클럽영어마케팅.pptx( 18 )
순서
설명
블루클럽,블루클럽마케팅전략,블루클럽기업분석,블루클럽전략,미용실전략,남성미용실,블루클럽영문마케팅,블루클럽영어마케팅 , 블루클럽,블루클럽마케팅전략,블루클럽기업분석,블루클럽전략,미용실전략,남성미용실,블루클럽영문마케팅,블루클럽영어마케팅경영경제레포트 , 블루클럽 블루클럽마케팅전략 블루클럽기업 블루클럽전략 미용실전략 남성미용실 블루클럽영문마케팅 블루클럽영어마케팅
블루클럽,블루클럽마케팅전략(strategy),블루클럽기업분석,블루클럽전략(strategy),미용실전략(strategy),남성미용실,블루클럽영문마케팅,블루클럽영어마케팅
다.