맥카페 marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,instanc…
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Download : 맥카페 마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.pptx
순서
맥카페,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,p,경영경제,레포트
맥카페 marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,instance(사례),swot,stp,4p
_SLIDE_1_
[Principle of marketing class]
Mc cafe’
Marketing plan
_SLIDE_2_
Contents
Executive summary
Current Marketing situation
-Market description
-Product review
-Competitive review
-Channel & Logistics
SWOT analysis
Marketing strategies
-Marketing research
-STP
-Marketing mix (4P)
Budgets
Controls
Objectives & Issue
_SLIDE_3_
Executive summary
Mc cafe in Korea was launched in 2009
Mc cafe in America and Europe make big success.
But unlike this case, Mc cafe in Korea made only a little progress.
etc
anger in us
Hollys coffee
starbucks
coffee bean
_SLIDE_4_
Executive summary
And, actually the favor is not different with the competitor.
_SLIDE_5_
Current
Marketing Situation
_SLIDE_6_
Market description
costumer’s need
Corresponding/benefit
A student
(teens)
Low price
Lower than competitor , providing premium coffee
An office worker
(20~30s)
As working laptop
computer, as
taking a rest
Wireless…(drop)
맥카페 마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p , 맥카페 마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p경영경제레포트 , 맥카페 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례 swot stp p
레포트/경영경제
설명
Download : 맥카페 마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.pptx( 97 )
맥카페 marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,instance(사례),swot,stp,4p
다.